5. Chitika

5. Chitika

A company that was founded in 2003. Chitika is easy to implement and customize, with on-time payments and a low payout threshold. The company falls further down on our list because the ad relevancy isn’t on par with the previous ad networks listed, and earnings are also lower than AdSense, Media.net and several other networks listed.

But, there is no traffic requirement, and three great ad options are available:

• Mobile ads
• List units
• Display / text ads

All offer types are based on CPC, and the payout threshold is just $10. You’ll even be paid on a NET 30, and can be paid via check or PayPal. If Chitika had better performance, it would be much higher on our list.

Even the reporting surpasses a lot of the alternatives.

As a publisher, Chitika offers:

• NET 30 payments ($10 threshold)
• Check and PayPal payment methods.
• Poor fill rate performance.

The company doesn’t display their fill rate, but it’s on the low side. Fill rate is the company’s biggest fault since performance and fill rate are tied closely together. Despite this, Chitika does do a lot of things right for small publishers, such as offering several ad units and favorable payment terms.

4. Infolinks

4. Infolinks

Infolinks offers a lot of different ad types that extend well beyond the company’s in-text ads that they first started with. Infolinks is reliable and offers five unique ad types that are a little different than what most publishers are accustomed to:

• InFold: Displayed in the fold at the bottom of the screen.
• InScreen: An interstitial ad that is displayed between page views and takes up all or most of the screen.
• InText: Ads placed within the text of your most valuable keywords.
• InTag: Ads displayed in relation to the context of a page.
• InFrame: Ads that fit into the right or left side of the screen where white space normally exists.

The variety of ad types allows you to test different optimization methods by integrating different ad units. For small publishers, you’ll be happy to know that:

• There are no traffic requirements.
• Payment is done on NET 45 ($50 – $100 threshold) basis.

The threshold is determined by your method of payment. PayPal and Payoneer have a $50 payout threshold while Bank Wire Transfer has a $100 threshold.

And, publishers receive 70% revenue share for ads displayed. Fill rate is not reported, but from personal experience, I’d say it’s near or at 100%.

3. RevenueHits

3. RevenueHits

RevenueHits is a massive network that offers a 100% fill rate and displays over 2 billion ads per day. Established in 2008, the company is known for their reliable payments and offers a wide variety of ad formats, including:

• Display / rich media
• Text ads
• Popups/unders
• Apps and widget monetization
• XML feeds
• Custom formats

Finding a network that is willing to work with publishers of all sizes and offers custom formats is a rarity. Meeting the needs of publishers, you can request a unique ad format, and the company may comply if it’s a reasonable request.

The company states some publishers receive an eCPM of $30, but that’s an exceptional case.

What you need to know is that:

• There are no traffic requirements to join.
• Payment is sent wire, PayPal or Payoneer on NET 30 terms.
• Fill rate is 100%.

RevenueHits is one of the biggest ad publishers in the world in terms of inventory, and the company always pays on time.