1. Google AdSense
Google AdSense is still the best ad network for small publishers. A brand that everyone is familiar with, Google offers a near 100% fill rate with high-quality ads and decent overall performance in terms of revenue.
AdSense has the following publisher benefits:
- No traffic requirements.
- Net 30 payments ($100 threshold)
- CPC and CPM offers
You must adhere to AdSense’s terms of service and follow their program policies.
Aside from a high fill rate, reliable payouts, and a low entry requirement, AdSense is easy to implement into your website. A small code snippet is all that’s needed to get started, and you can display up to 3 ad units on a page.
Contextually, Google will choose ads that are most relevant to your page’s content.
And, the company has video resources that are perfect for a small publisher. These videos include steps to optimize your ads and can help you make more money as a publisher.
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